BEFORE:

Prior to iConsult Process Training and Interactive Email Templates:

• No real process for following up with older Internet leads
• Emails lacked a positive impression on the customer
• Lacked the ability to increase the Internet lead to appointment ratio

AFTER:

After engaging iConsult Process Training and Implementing Interactive Email Templates:

• Increased sales by providing effective method to communicate weekly specials to customers
• Provided a process to follow-up with leads more than 90 days old
• Email templates helped create a positive impression on customers
• Increased Internet lead-to-appointment ratio by applying effective phone scripts to get the customer to the showroom

CUSTOMER TESTIMONIAL:

"We have been able to revitalize older prospects that had submitted a lead more than 90 days ago, thereby bringing in more customers and increasing sales. In fact, we saw an increase in sales right after we launched the new process for handling our Internet leads. 30% of our vehicle sales come from Internet leads and we have been able to achieve over 100 cars per month just from our online customers. The email templates have helped us put a positive impression on our customers with the continual occurrence of weekly specials; we have been able to keep the customer closer to us opposed to the competition. We love the process!"

Chad Wojtysiak

Internet Director