An izmocars Case-Study

The Hiley Mazda VW Success Story

BEFORE:

Prior to iConsult Process Training and Interactive Email Templates:

• Poor Internet lead process
• Poor response time
• Internet department’s total sales of vehicles was a small percentage of overall vehicle sales

AFTER:

After engaging iConsult Process Training and Implementing Interactive Email Templates:

• Improved process and response so much that they became number one in Internet lead process and response time for their 20 group measured by NADA
• The average lead to sales decreased in their Mazda store to 4.46 days and represented 39.5% of the total dealership business
• The average lead to sales decreased in their VW store to 3.09 days and represented 62% of the total dealership business

CUSTOMER TESTIMONIAL:

"According to NADA’s measurements, the iConsult process has put us at # 1 in our 20 group for Internet lead process and response time. We have seen a dramatic increase in our lead to sales date and have represented a far greater percentage of total business for both of our stores."

Courtney Blair
Internet Director